Alternate Access Mapping (AAM)
and Server Name Mapping are two features SharePoint provides to alter the URLs
returned in search results - a common practice used by many companies for their
internal and external users. Both features are available in both the out of the
box search in SharePoint 2010 and in the new FAST Search Server for SharePoint
2010.
This post is intended for people
with working knowledge about the two features who want to know when to use
which. If you need to brush up on your basic understanding about the two
features, here are a couple good sources for your convenience: